Content Marketing
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Instagram Shares More Info on the Distribution of Longer Reels Clips
While you can post longer Reels clips, you probably want to avoid it most of the time.
By Andrew Hutchinson • May 29, 2024 -
The Evolution of Marketing: From Product-Centric to Human-First [Infographic]
Some tips on how to realign your marketing approach for the modern social media era.
By Andrew Hutchinson • May 19, 2024 -
Trendline
Instagram Reels News, Trends and Creative Strategies for Marketers
The ever-growing demand for short-form video content has made Reels a powerful marketing tool. Thankfully, Instagram continues to release new features, tools and solutions to help businesses make the most of Reels.
By Social Media Today staff -
How Will Generative AI in Search Change SEO?
With generative AI summaries coming to Google Search, will people even need to click through to websites?
By Andrew Hutchinson • May 15, 2024 -
Google Goes Big on Generative AI at I/O 2024
A heap of new generative AI updates from The Big G at I/O.
By Andrew Hutchinson • May 14, 2024 -
Instagram Says Posting Longer Reels Can Hurt Your Performance
Reels longer than 90 seconds often don't have the same reach as shorter content, according to IG.
By Andrew Hutchinson • May 13, 2024 -
13 Skills You Must Develop To Become Amazing at Content Marketing [Infographic]
Content marketing incorporates a range of evolving elements.
By Mark Walker-Ford • May 8, 2024 -
TikTok Announces Campaign and Creative Optimization Webinar
The webinar will feature TikTok experts sharing key creative and campaign tips.
By Andrew Hutchinson • May 8, 2024 -
YouTube Launches Live Test of AI Ideas Generator for Clips
The tool will provide content inspiration based on YouTube trends.
By Andrew Hutchinson • May 5, 2024 -
Google Announces Video Ad Targeting Options
Including AI-based prompts for audience creation.
By Andrew Hutchinson • April 29, 2024 -
How to Use Rhythm in Your Social Media Content [Infographic]
Some tips on how rhythmic approaches can help improve social content engagement.
By Andrew Hutchinson • April 28, 2024 -
YouTube Launches Premium Placement Option for Shorts Ads
New options for your Shorts promotions.
By Andrew Hutchinson • April 17, 2024 -
YouTube Tests Subscription Sorting, Improved Upload Flow for Members Only Shorts
The new channel sorting option aims to highlight the most relevant updates in your feed.
By Andrew Hutchinson • April 16, 2024 -
12 Important Metrics in Google Analytics 4 [Infographic]
Some of the key considerations to measure your site performance.
By Mark Walker-Ford • March 31, 2024 -
YouTube’s Chief Product Officer Shares Notes on Thumbnail Testing and Generative AI Updates
Some insights into how YouTube is approaching generative AI.
By Andrew Hutchinson • March 27, 2024 -
YouTube Advises Channel Managers Not To Delete Uploaded Clips
Deleting videos can impact your overall channel ranking.
By Andrew Hutchinson • March 25, 2024 -
YouTube Tests New Audience Filters for Its Video Retention Stats
New insights for your YouTube content planning.
By Andrew Hutchinson • March 20, 2024 -
Meta Announces Shutdown of Its CrowdTangle Monitoring App
Meta's moving on from its platform monitoring tool.
By Andrew Hutchinson • March 14, 2024 -
Google Announces New Core Algorithm Update for Search
Expect turbulence in your Google Search referrals over the coming months.
By Andrew Hutchinson • March 5, 2024 -
How Are Marketers Incorporating Generative AI? [Infographic]
New data shows that most marketers are now utilizing generative AI tools within their process.
By Andrew Hutchinson • Feb. 28, 2024 -
YouTube Expands Access to Its ‘Create’ Mobile Video Editing App
YouTube Create provides a range of editing options, and is specifically designed for Shorts clips.
By Andrew Hutchinson • Feb. 28, 2024 -
Google Launches Next-Level AI System, Renames Bard to Gemini
The next stage of Google's generative AI system is here.
By Andrew Hutchinson • Feb. 8, 2024 -
YouTube Will Now Display Live-Streams Within the Shorts Feed, Adds New Podcast Options
YouTube takes another leaf out of TikTok's playbook.
By Andrew Hutchinson • Feb. 7, 2024 -
8 Questions Your Website Visitors Want Answered Within 10 Seconds [Infographic]
Time to update your website? Some tips on what visitors are seeking from your business.
By Mark Walker-Ford • Feb. 5, 2024 -
The Buyer’s Journey: How To Reach Your Audience at Every Stage [Infographic]
Some tips to help you optimize your messaging for each stage of the buyer's journey.
By Andrew Hutchinson • Feb. 5, 2024 -
Deep Dive
AI Tips for Social Media Marketers
From testing different backgrounds for visuals or a variety of communication styles for posts, generative AI offers multiple ways to optimize your efforts.
By Andrew Hutchinson • Jan. 30, 2024