Social Marketing
-
TikTok Publishes New Guide for Beauty Brands
New insights for beauty brands on TikTok.
By Andrew Hutchinson • May 14, 2024 -
X Will Soon Enable Advertisers To Create Ad Audiences With AI
The system will enable you to build audiences using conversational prompts.
By Andrew Hutchinson • May 9, 2024 -
Trendline
Instagram Reels News, Trends and Creative Strategies for Marketers
The ever-growing demand for short-form video content has made Reels a powerful marketing tool. Thankfully, Instagram continues to release new features, tools and solutions to help businesses make the most of Reels.
By Social Media Today staff -
TikTok Announces Campaign and Creative Optimization Webinar
The webinar will feature TikTok experts sharing key creative and campaign tips.
By Andrew Hutchinson • May 8, 2024 -
YouTube Adds Simplified Ad Campaign Creation Within Studio
A new, simplified way to get more views for your YouTube clips.
By Andrew Hutchinson • May 7, 2024 -
Meta Adds Enhanced AI Creation Tools for Facebook and Instagram Ads
New AI tools for Meta advertisers.
By Andrew Hutchinson • May 7, 2024 -
Report Finds Social Media Is Key for SMB Promotions
Social media is a key connector to highlight your brand.
By Andrew Hutchinson • May 6, 2024 -
YouTube Launches Live Test of AI Ideas Generator for Clips
The tool will provide content inspiration based on YouTube trends.
By Andrew Hutchinson • May 5, 2024 -
TikTok Announces Expanded Premium Ad Placement Options
New placements for TikTok Pulse campaigns.
By Andrew Hutchinson • May 2, 2024 -
Meta Unveils AI-Powered Ad Tools at Newfronts
A range of new ad enhancements from Meta.
By Andrew Hutchinson • May 2, 2024 -
Google Announces Video Ad Targeting Options
Including AI-based prompts for audience creation.
By Andrew Hutchinson • April 29, 2024 -
How to Use Rhythm in Your Social Media Content [Infographic]
Some tips on how rhythmic approaches can help improve social content engagement.
By Andrew Hutchinson • April 28, 2024 -
Reddit Adds Dynamic Product Ads To Help Brands Reach Shoppers in Discovery Phase
A new way to get your products in front of interested shoppers.
By Andrew Hutchinson • April 24, 2024 -
X Adds Streamlined Ad Set-Up, Using AI-Based Targeting
X has launched some improved targeting tools, designed to simplify campaign set up.
By Andrew Hutchinson • April 21, 2024 -
Meta Announces Upcoming Ads Showcase at Newfronts 2024
Get the lowdown on the latest Meta ads news and updates.
By Andrew Hutchinson • April 21, 2024 -
Meta Shares Lead Gen Ad Tips
Meta's Lead Gen ads can be a great way to get more info on your target customers.
By Andrew Hutchinson • April 18, 2024 -
YouTube Launches Premium Placement Option for Shorts Ads
New options for your Shorts promotions.
By Andrew Hutchinson • April 17, 2024 -
Google Adds Generative AI Image Creation to Demand Gen Campaigns
New creation options for your Demand Gen promotions.
By Andrew Hutchinson • April 16, 2024 -
TikTok Shares Research on the Benefits of Creating Multilingual Ads
With the multilingual population growing, creating ads that address these audiences may be a valuable consideration.
By Andrew Hutchinson • April 10, 2024 -
A 6-Step Guide to Social Media for Small Businesses [Infographic]
Some pointers for your social media marketing approach.
By Andrew Hutchinson • April 8, 2024 -
New Study Looks at Most Effective LinkedIn Post Types in 2024
Some data-backed pointers for your LinkedIn marketing approach.
By Andrew Hutchinson • April 4, 2024 -
Snapchat Launches Advanced Partner Program To Help Build on Opportunities
Snapchat's looking to improve its ad approaches, and maximize its revenue opportunities.
By Andrew Hutchinson • April 4, 2024 -
LinkedIn Launches Connected TV and Live Event Ads for B2B Marketers
Brands will be able to target decision-makers across NBCUniversal’s streaming content on CTV.
By Andrew Hutchinson • April 4, 2024 -
Instagram Shares Tips To Help Create More Standout Stories
Some considerations for your IG Stories approach.
By Andrew Hutchinson • April 1, 2024 -
Meta Adds New Insight and Targeting Options for Advantage+ Shopping Campaigns
Some new options to improve your campaign targeting.
By Andrew Hutchinson • April 1, 2024 -
12 Important Metrics in Google Analytics 4 [Infographic]
Some of the key considerations to measure your site performance.
By Mark Walker-Ford • March 31, 2024