Virtual Conference

Different Voices, Same Concepts

Experts outside the industry take on PR & marketing concepts

March 18, 2021 | 10 AM PT / 1 PM ET

Cutting Edge Conversations on Crisis Communications

No one expects a crisis. But when one arises, it’s important to be ready to address it with a clear and well thought out strategy.

Hear from unconventional speakers and traditional industry practitioners who will share their experiences with Crisis Communications, in their own voice. Attendees can expect interesting stories and takeaways for a well rounded toolkit to handle their own PR and Marketing challenges.

You can expect to learn:

How a diverse group of experts are trained to respond in a crisis
Tips to prepare a crisis response plan
Advice on staying calm when a crisis arises
Different kinds of crises you could face as a PR professional

Join Nadja West, retired United States Army lieutenant general, and Scott Tillema, expert hostage negotiator - both well practiced in high pressure and public crisis situations. They’ll share how they handle communication during a crisis and how we can apply those takeaways.

We are also inviting you to join the conversation. Once registered you’ll have the opportunity to submit questions for our speakers!

Register for Voices

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Speakers

Nadja West

Former Army Surgeon General

Lieutenant General (ret) Nadja West is the 44th Army Surgeon General and the former Commanding General of US Army Medical Command. She is the first African American woman 3-star General in the Army’s history. She has more than 20 years of experience in executive leadership, crisis management, and disaster response — including crafting the DOD medical response to the Ebola crisis.

Scott Tillema

FBI Trained Hostage Negotiator

An FBI-trained hostage negotiator and a full-time police lieutenant in the Chicago area, Scott Tillema is a nationally recognized leader in the field of police crisis and hostage negotiations, actively training thousands of police negotiators across the country. He has developed a negotiation model that is now being adopted by those in the private sector for use in sales, communication, and leadership.

Michelle McAlister

Director of Brand Marketing
PepsiCo

Michelle is a Director of Brand Marketing at PepsiCo, with over a decade of extensive experience in brand management, innovation, and marketing strategy on some of the world’s most loved brands, including Pop-Tarts, Rice Krispies Treats, Lipton, and Walgreens. She is known for her consumer-first approach, challenging norms and advocating for marketing inclusion.

Jessica Fralick

Director of Crisis & Risk
Edelman

Jessica is a director with Edelman Public Relations’ national crisis and risk team, specializing in brand protection in the digital space. She supports clients with responsive crisis and issues counsel as well as reputational risk mitigation with marketing initiatives.

Kristin Pitman

Head of Enterprise Client Success, Americas
Meltwater

Kristin is the Head of Client Success for Enterprise Services in the Americas. She has extensive experience leading customer programs and offices around the globe, currently overseeing the entire client success team responsible for the implementation and delivery of Meltwater's Enterprise solutions across our largest brands and organizations.

Ambera Cruz

Marketing Director, Americas
Meltwater

Ambera Cruz is the Director of Marketing for Meltwater Americas. Her passion for integrated marketing comes alive at the point where compelling content, digital strategy, and customer experience intersect. Having built her career in both North America and Asia-Pacific, Ambera has a strong ability to understand various markets' interests.

About Voices