Today, marketers can connect with potential customers everywhere, which requires marketing teams to create, manage and share a high volume of content on multiple channels. But most teams are merely getting by, applying antiquated, manual content development processes like email chains and spreadsheets to create and store creative assets instead of upgrading the process entirely.

In fact, teams don’t need “just another place to put stuff” but rather they need tools and processes that help them work together smartly. In this playbook, readers will learn three new rules of content creation that can streamline their processes, including: 

• Understanding what you have and how it connects to your business goals
• Implementing a workflow that makes the best use of your creative talent
• Maximizing distribution by making decisions informed by data

​