Some companies have found that focused efforts to improve post-click experience can multiply the conversion rate by 300%. For example, Boll & Branch uses Post-Click Automation (PCA) to achieve a 56% conversion increase, reduce bounce rates, and lower customer acquisition costs.

Post-click marketing science helps transform digital advertising. Marketers now key in on new levels of message relevancy, cohesion, and – most importantly – personalization to shift the outcome in their favor. With expert commentary and charts, this playbook reveals the 5 foundations of a successful post-click experience and how advances in automation have transformed the buyer conversation. In this playbook, readers will learn:

• What PCA is – and isn’t – and how it helps advance the buyer’s journey.
• How the 5 foundations of post-click marketing help multiply conversion performance.
• What steps you can take to optimize digital marketing through strategies that scale and support increased sales.

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