Social Marketing
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TikTok Publishes New Guide to Its Ad Manager Platform
Some handy tips on how to maximize your TikTok promotions.
By Andrew Hutchinson • May 30, 2024 -
Snapchat Shares Data on Ad Campaign Performance
Snapchat's latest study looks at brand versus direct response campaigns.
By Andrew Hutchinson • May 28, 2024 -
Trendline
Instagram Reels News, Trends and Creative Strategies for Marketers
The ever-growing demand for short-form video content has made Reels a powerful marketing tool. Thankfully, Instagram continues to release new features, tools and solutions to help businesses make the most of Reels.
By Social Media Today staff -
TikTok Publishes Guide on Olympics and Euro 2024 Tie-In Campaigns
Some handy tips from the TikTok team.
By Andrew Hutchinson • May 27, 2024 -
TikTok Launches Management Platform for Creators
The new management platform brings together a range of tools into one place.
By Andrew Hutchinson • May 27, 2024 -
Snap Provides Overview of Its Evolving Ad Tools
Some interesting notes on the development of Snap's ad offerings.
By Andrew Hutchinson • May 23, 2024 -
TikTok Announces New Ad Tools at World Event
TikTok's bringing all of its ad tools into a centralized creation platform.
By Andrew Hutchinson • May 22, 2024 -
Snapchat Announces Partnership With Data Management Platform Tealium
Expanded insights for Snap advertisers.
By Andrew Hutchinson • May 21, 2024 -
Google Announces New AI Ad Tools at Marketing Live 2024
A range of new updates coming to Google's ad suite.
By Andrew Hutchinson • May 21, 2024 -
Meta Adds Video to Its Automated Catalog Ads
Catalog ads showcase items to interested users based on their activity.
By Andrew Hutchinson • May 21, 2024 -
Report Highlights the Best Times to Post to Social Platforms in 2024
Some research-backed notes to help guide your posting process.
By Andrew Hutchinson • May 21, 2024 -
Pinterest Shares Report Into Gen Z User Trends
Some handy notes for those trying to reach the youth on Pinterest.
By Andrew Hutchinson • May 21, 2024 -
TikTok Launches New Media Buying Certification
A new way to showcase your TikTok ads expertise.
By Andrew Hutchinson • May 20, 2024 -
The Evolution of Marketing: From Product-Centric to Human-First [Infographic]
Some tips on how to realign your marketing approach for the modern social media era.
By Andrew Hutchinson • May 19, 2024 -
ChatGPT Gets Advanced Data Analysis Capacity
The latest ChatGPT updates could be very handy for social media managers.
By Andrew Hutchinson • May 16, 2024 -
TikTok Announces New Strategy Summit for SMBs
Looking for ways to improve your TikTok marketing approach?
By Andrew Hutchinson • May 16, 2024 -
How Will Generative AI in Search Change SEO?
With generative AI summaries coming to Google Search, will people even need to click through to websites?
By Andrew Hutchinson • May 15, 2024 -
Snap Announces Partnership With Datahash on CAPI Integration
More assistance to help you better track your Snap campaign performance.
By Andrew Hutchinson • May 15, 2024 -
Snapchat Shares Notes on How To Improve Ad Campaign Performance
Snapchat’s “Three E’s” approach aims to ensure marketers are focused on the right elements.
By Andrew Hutchinson • May 15, 2024 -
TikTok Publishes Guide for Beauty Brands
New insights for beauty brands on TikTok.
By Andrew Hutchinson • May 14, 2024 -
X Will Soon Enable Advertisers To Create Ad Audiences With AI
The system will enable you to build audiences using conversational prompts.
By Andrew Hutchinson • May 9, 2024 -
TikTok Announces Campaign and Creative Optimization Webinar
The webinar will feature TikTok experts sharing key creative and campaign tips.
By Andrew Hutchinson • May 8, 2024 -
YouTube Adds Simplified Ad Campaign Creation Within Studio
A new, simplified way to get more views for your YouTube clips.
By Andrew Hutchinson • May 7, 2024 -
Meta Adds Enhanced AI Creation Tools for Facebook and Instagram Ads
New AI tools for Meta advertisers.
By Andrew Hutchinson • May 7, 2024 -
Report Finds Social Media Is Key for SMB Promotions
Social media is a key connector to highlight your brand.
By Andrew Hutchinson • May 6, 2024 -
YouTube Launches Live Test of AI Ideas Generator for Clips
The tool will provide content inspiration based on YouTube trends.
By Andrew Hutchinson • May 5, 2024