Today’s digital marketers face enormous pressure. With a landscape that runs the gamut from Facebook and Google ads to programmatic and social media, tracking ROI has become a challenge. For marketers, a standard report can mean analyzing data from multiple channels, all of which employ different dashboards. What sounds like a straightforward task can quickly become a headache—and a major bottleneck on resources. A streamlined platform that unifies data is the solution.

This playbook by NinjaCat provides a comprehensive look at the digital marketing performance management platform that is disrupting the industry. Key takeaways include:

• How to harmonize hundreds of data sources into a single, holistic story
• How to set the right conversion goals
• How to ensure you’re tracking the right metrics—and be able to pivot when necessary

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