WEBINAR ON DEMAND
Duration: 45 minutes

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To identify the biggest trends driving digital marketing success in 2022, Social Media Today and Marketing Dive partnered with Postclick, the pioneer of the world’s first Advertising Conversion Cloud^TM to survey more than 150 senior decision-makers in B2C/D2C digital marketing on the future of digital advertising, their top challenges, and their priority tactics for success in the future.

Our study showed that digital marketing budgets grew. Executives also focused on quality, tailored experiences throughout the customer journey, and they embraced technologies and channels that can drive stronger return on ad spend (ROAS), ad-to-page relevancy and conversion rate. In this live webinar, experts share:

• Insights from our study on top trends for B2C/D2C digital marketing in 2022
• Actionable tactics to help you tailor your advertising experiences throughout the shopper journey
• Best practices on leveraging AI and machine learning to improve ROAS

SPEAKERS  

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Don Keane
CMO
Postclick

Alicianne Rand
Head of Marketing
Venmo

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Jane Qin Medeiros
GM/EVP of Industry Dive’s studioID
Moderator