Hootsuite’s new guide, “Social Advertising Made Easy: An Unscary Approach to Advertising on Social Media,” takes the guesswork out of building an effective social advertising strategy and outlines the steps to take—from planning and creating, to publishing, optimizing, and measuring. Insights include:

• Balancing social: How to plan a social marketing campaign using paid and organic posts and what platforms to run them on.
• Creating unignorable content: How to craft social content that persuades audiences to take action, no matter the device they’re using.
• Testing, optimizing, repeating: How to create and test variations of your social content to discover what best reaches your audience.

Social advertising is too important to ignore. 

Download the guide now.