Introducing The Return, a podcast about how the advertising industry is making its way back to the office 

The Return podcast

This article is part of a special podcast series that covers the challenges and opportunities of returning to the office. More from the series →

Subscribe: Apple Podcasts | Stitcher | Google Podcasts | Spotify

Digiday is proud to present The Return, a podcast about the advertising industry as it grapples with returning to the office in a global pandemic that has forced society to reconsider the very idea of work. 

In four episodes, The Return follows Atlanta-based advertising agency Fitzco as the company returns to the office after a two year-pandemic hiatus, answering questions about Covid-19 safety protocols amidst each new wave of the virus. It will also examine company culture, the push to change the future of work and what true work-life balance looks like. 

The Return includes interviews with employees at Fitzco and several future of work experts. The podcast will probe the office, its purpose in working America and its fate. 

The Return is hosted by Kimeko McCoy, senior marketing reporter and Digiday, and produced by Digiday audio producer Sara Patterson. Subscribe to the Digiday podcast now on Apple Podcasts – or wherever you get your podcasts – to hear the first episode on Wednesday, July 27.

https://digiday.com/?p=455353

More in Marketing

Marketing Briefing: As the Google antitrust trial wraps, marketers weigh future of paid search ad spend

There is a sense from agency sources that marketers are paying more attention to their paid search efforts this year.

How Campbell’s navigates the burgeoning retail media landscape, even as it creates more walled gardens

Retail media’s growth spurt has made for more closed ecosystems, given there aren’t yet set standards across measurement and ad formats. Those closed networks have become one of the biggest challenges facing brands.

Digiday+ Research: Influencers see more Instagram engagement with still images than Reels

When it comes to sponsored posts featuring influencers on Instagram, images actually perform better than short-form videos.