75% of marketing executives report that half or more of their campaign spend is already allocated toward programmatic advertising, and 70% expect programmatic advertising spend to increase over the next 12 to 48 months. With consumers spending more time researching before making purchase decisions, marketers need to reach them during their consumer journey in order to maintain a competitive edge. Programmatic advertising is the key.

Programmatic advertising helps marketers leverage audience-specific data, target their end consumers more efficiently, and optimize their campaigns in real-time. In our latest report, based on a survey of 169 marketing executives, we explore how marketers are approaching programmatic advertising as well as some of the common misconceptions about these dynamic ads.  Read now for greater insights into programmatic, including:

• Overall value
• Actionable learnings
• Informative benchmarks
• Cross-channel capabilities

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