Live events have made a comeback, but virtual events are here to stay—and for good reason. Virtual programming offers the kind of scale that most in-person events can’t accommodate, not to mention enormous lead-gen opportunities. But pulling off a successful event requires the right platform. IDG, Inc., (International Data Group) found that the #1 motivator for attending a virtual event is the quality and professionalism of the audio and video. What’s more, the right mix of technology, tools, and visuals on screen are what keep guests engaged, start to finish.

In this playbook by BlueJeans Events, a production-grade virtual events team that can reach up to 150,000 attendees, marketers will learn the secret sauce to hosting a successful event. Content includes:

• Speak up: 150 on-camera panel member capacity
• Get engaged: Moderator control and real-time messaging inspire audience participation 
• Join in: YouTube Live, Facebook Live, and video-embed options allow for flexible viewing

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