How The Washington Post Is Using Politics to Find Younger Audiences on TikTok

Its NextGen team hired 4 new people focused on politics

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With the 2022 U.S. midterm elections underway, The Washington Post has its eyes on introducing younger audiences on TikTok and Instagram to its politics coverage through a slate of new hires.

In September, the publisher added four new hires to its NextGen, team including congressional reporter Camila DeChalus, campaign reporter Dylan Wells, social video producer Jillian Banner and deputy politics editor Brianna Tucker, who is currently The Post’s deputy editor. The Post’s Next Generation Initiative, which reportedly had a team of 10 this July, launched in August last year with a focus on reeling in younger audiences through different methods of news coverage and content, primarily via social.

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