Conversation is a powerful tool companies can utilize to develop trust and satisfaction with customers. In fact, studies show that 71% of customers expect brands to communicate with them in real time, and 75% of adults around the globe prefer messaging with businesses via two-way chats. 

This playbook gives five tangible examples of how companies can use the four pillars of conversational marketing to better customers’ experiences, including:

• AI-powered, two-way chat
• Personalized messaging
• Rich media, such as images and video
• Omnichannel availability 

Investing in these four strategies launches companies above the competition and gives customers the relationships they crave with brands and products. Conversational marketing allows loyalty and trust to grow and conversion rates to climb.