YouTube Adds New Analytics on Mobile, Expands Merch Listings to More Regions; Facebook Announces New Initiatives to Raise Awareness of Climate Change, and Tackle Climate Misinformation; Twitter's New Experiments are Failing to Gain Traction, Which Could Lead to Major Changes at the App
Explore current consumer trends in influencer marketing and how brands like Grubhub are utilizing social media platforms to increase Gen Z engagement in this new Trendline.
Social commerce sales are expected to grow 34.8% this year, but many retail marketing executives are still struggling with how to maximize their influencer marketing budget and measure results.
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