NOTE FROM COMMUNITY MANAGER
As the new year quickly approaches, we’re taking some time to look back at all the major news updates, platform releases and social media developments made over the past year. Although the world has yet to return to a “normal” pace of life, the digital world has been working in hyperdrive.
Since 2020 and throughout 2021 we’ve seen a massive uptake and transformation in social media usage as our entire economy has shifted its focus online. The global increase in social media usage has forced the major platforms to step up their offerings for both consumers and businesses.
One way we’ve seen social media platforms across the board improve in 2021 has been in the collective focus to expand e-commerce tools and placements as well as developing new systems of revenue for our content creators.
Join us in looking back on 2021. We’ve reviewed the top headlines and news reports from the year and selected 10 stories that we believe were the most impactful and valuable to our readers.
As always, thanks for reading!
Emma Wiltshire
Community Manager, Social Media Today
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App Annie's data shows that TikTok has seen the biggest jump in revenue this year, while usage continues to grow.
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The new platform will make it easier for brands to collaborate with TikTok creators on ad campaigns.
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TikTok's expanding its monetization options to more creators, providing more opportunity in the app.
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Instagram will now allow all users to add link stickers to their Instagram Stories.
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A seasonal-themed retrospective of all the ways in which Insta has taken inspiration from TikTok this year.
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Facebook is launching more monetization tools for creators, including a focus on short video clips.
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The new options will help Facebook expand its rising eCommerce push.
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YouTube has provided a valuable new overview of how its recommendation algorithms work, and how creators can work with them.
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The guide covers all aspects of uploading your product catalog to Pinterest in order to optimize your listings.
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Despite some challenges, Snapchat has been able to boost interest in its TikTok-like 'Spotlight' option through direct funding.
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