Loyalty is a holy grail for retailers, especially as high customer acquisition costs make the value of existing shoppers all the more evident. Learn how brands like Bath & Body Works drive loyalty in
this Trendline.
The c-store chain has had success with scrappy, lighthearted content and a few well-timed campaigns, the head of its social team said at the NACS Show.
The younger generation of consumers has high expectations for retail, and brands are investing critical resources to learn how to meet their needs and anticipate future trends. Find out how in this Trendline.
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