NOTE FROM COMMUNITY MANAGER
Another year in social media, another year of strategic digital marketing transformation.
On Monday, we sent out our top social media news stories from 2022. Today, we're looking at the most significant trends that we've seen take shape this year.
It’s no surprise that TikTok’s influence has continued to impact the social media and digital marketing world in 2022. Although TikTok’s data tracking policies are still of concern and continue to be scrutinized by U.S. lawmakers, the COVID-born obsession with the latest social media giant has only increased as its userbase, and ultimate influence, expands across the globe.
In 2022, we saw major algorithm prioritization shifts, forcing marketers to step up their short-form video game. Small changes like these have had a much larger impact on the way brands are approaching social media.
Check out our collection of 2022 social media trends below.
Emma Wiltshire
Community Manager, Social Media Today
E-mail
As making connections takes a back seat to being entertained, the fundamentals of social media marketing are evolving.
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The report looks at how creators are monetizing their work, based on input from over 9k creators.
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LinkedIn data reveals that 7 out of the top 10 skills listed for a social media director in 2021 were not a priority five years ago.
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Tapping into the latest visual trends can help ensure that your posts stand out in busy social feeds.
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Sprout Social's annual 'Best Times to Post' report provides helpful insight for your content planning.
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New trend data suggests that TikTok's download momentum may be slowing after years of meteoric growth.
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Questionable screenshots, slower than expected development and other challenges could impede Zuck's metaverse vision.
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Facebook has spent years getting you to build your social graph, but people don't care about content from their immediate connections so much anymore.
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